Norfolk · East of England
Broadland: house prices, jobs and local statistics
Broadland is a district of Norfolk in the East of England, home to 131,721 people at the 2021 census. The average house price was £313,407 in July 2026, up 2.9% on a year earlier and up 13.1% on five years before. On the ONS figure for July 2026 it had the 139th highest average price of 360 council areas. 2.1% of residents aged 16 to 64 were claiming unemployment-related benefits in August 2026, against 3.9% across the UK. Median full-time pay for people living here was £38,195 a year in 2025 (UK: £39,039). The biggest employing sector is retail, wholesale & motor trade, with 13.8% of the 50,615 employee jobs counted in 2024.
Broadland house prices
Average price, July 2026
£313,407
East of England: £337,518
Change over 1 year
+2.9%
East of England: +0.5%
Change over 5 years
+13.1%
Since July 2021
- Detached
- £421,798
- Semi-detached
- £274,748
- Terraced
- £226,397
- Flat or maisonette
- £145,444
- First-time buyers
- £269,619
UK House Price Index, July 2026: HM Land Registry, Registers of Scotland, Land and Property Services NI and the ONS. Contains HM Land Registry data © Crown copyright and database right, licensed under the Open Government Licence v3.0. About the index.
Ten years of prices and sales in the house price explorerJobs, pay and unemployment in Broadland
Claimant rate, August 2026
2.1%
1,680 people aged 16 to 64. UK: 3.9%
Employment rate, Apr 2025-Mar 2026
84.8%
UK: 75.4% · Annual Population Survey
Economically inactive
12.2%
UK: 21.0%
Median full-time pay, 2025
£38,195 a year
UK: £39,039
Median weekly pay, 2025
£724
UK: £767
The claimant count is people claiming unemployment-related benefits as a share of residents aged 16 to 64; the unemployment rate is the survey measure of people out of work and looking. Pay is for full-time employees who live in the area.
Claimant count, Annual Population Survey and Annual Survey of Hours and Earnings (resident analysis), via Nomis. Source: Office for National Statistics, licensed under the Open Government Licence v3.0.
Two years of claimant counts and ten of pay in the jobs explorerWhat Broadland does for a living
Employee jobs, 2024
50,615
49,555 in 2019
Businesses, 2026
5,070
| Sector | Share of jobs | Great Britain |
|---|---|---|
| Retail, wholesale & motor trade | 13.8% | 13.6% |
| Finance & insurance | 13.8% | 3.4% |
| Health & social care | 13.8% | 14.1% |
| Construction | 8.9% | 5.0% |
| Manufacturing | 6.9% | 7.2% |
| Hotels, pubs & restaurants | 6.9% | 7.8% |
Business Register and Employment Survey 2024 (Great Britain only). UK Business Counts 2026. Both via Nomis. Source: Office for National Statistics, licensed under the Open Government Licence v3.0.
Every sector and business size in the industries explorerHow Broadland has changed
Residents
106,618 in 1991 → 138,157 in 2024 (+29.6%)
England over the same years: +22.4%
Average house price
£169,353 in 2005 → £313,407 in 2026 (+85.1%)
England over the same years: +85.9%
Median weekly pay
£347 in 2008 → £588 in 2025 (+69.7%)
England over the same years: +63.7%
Employment rate
75.6% in 2004 → 79.0% in 2023 (+4.5%)
England over the same years: +4.4%
Claimant count
1.2% in 2001 → 2.0% in 2025 (+66.7%)
England over the same years: +60.0%
Disposable income per head
£11,827 in 1997 → £25,735 in 2024 (+117.6%)
England over the same years: +143.8%
ONS Explore local statistics, each series from its official producer; Office for National Statistics content licensed under the Open Government Licence v3.0. Money figures are in cash terms, not adjusted for inflation.
Every series, charted, in the trends explorerWho lives in Broadland
Residents, 2021
131,721
People per km², 2021
239
England and Wales: 395
Aged 65 and over
25.9%
England and Wales: 18.4%
Aged under 15
15.1%
England and Wales: 17.3%
Homes owned
77.1%
England and Wales: 61.5%
Homes rented privately
12.3%
England and Wales: 20.3%
Homes socially rented
9.7%
England and Wales: 17.1%
Degree or higher (16+)
27.4%
England and Wales: 33.8%
No qualifications (16+)
17.6%
England and Wales: 18.2%
Good or very good health
81.5%
England and Wales: 82.0%
Born in the UK
94.4%
England and Wales: 83.2%
Census 2021 topic summaries (TS001, TS006, TS007A, TS054, TS067, TS037, TS004), via Nomis. Source: Office for National Statistics licensed under the Open Government Licence v.3.0.
Any neighbourhood's census profile in the census explorerHow Broadland ranks among UK councils
40 official indicators are published for Broadland; 30 of them have a better and a worse direction and are ranked here. A rank of 1st is the best (lowest unemployment, highest pay, and so on).
Where it ranks best
- Anxiety · Health & wellbeing2.3 out of 10 (2022/23) · 6th lowest of 363
- Productivity · Economy & work£54.5 per hour (2023) · 21st highest of 361
- Obesity in Year 6 · Health & wellbeing15.2% (2024/25) · 19th lowest of 292
- Life satisfaction · Health & wellbeing7.9 out of 10 (2022/23) · 32nd highest of 363
Where it ranks worst
- High-growth businesses · Economy & work3.0% (2024) · 318th highest of 361
- Time to a job centre · Connectivity & access15 min (2019) · 272nd lowest of 326
- Median weekly pay · Economy & work£588 (April 2025) · 281st highest of 359
- Business births · Economy & work9.1% (2024) · 283rd highest of 361
ONS Explore local statistics, latest figure for each indicator, ranked among council areas with a published figure; Office for National Statistics content licensed under the Open Government Licence v3.0, each indicator’s producer named on its linked ONS page.
All 40 indicators in the area scorecardHealth in Norfolk
These figures are published for county councils, so they are for Norfolk, which includes Broadland.
- Life expectancy (male) (2025)80.5 years · England 80.0 · 49th highest of 151
- Life expectancy (female) (2025)84.4 years · England 83.8 · 48th highest of 151
- Healthy life expectancy (male) (2022 - 24)61.3 years · England 60.9 · 66th highest of 151
- Healthy life expectancy (female) (2022 - 24)61.1 years · England 61.3 · 69th highest of 151
- Under-75 mortality, all causes (2025)297.4 per 100k · England 321.0 · 52nd lowest of 151
- Adult smoking prevalence (2024)8.7% · England 10.4 · 43rd lowest of 148
- Adults overweight or obese (2024/25)65.1% · England 64.6 · 70th lowest of 153
OHID Fingertips (fingertips.phe.org.uk), Office for Health Improvement & Disparities. Upper-tier local authorities, England. © Crown copyright. Read 2026-09-02. Licensed under the Open Government Licence v3.0. England only: published for upper-tier local authorities.
The full health profile in the health explorerSchools and children in Norfolk
These figures are published for county councils, so they are for Norfolk, which includes Broadland.
- School readiness (good development at Reception) (2024/25)67.5% · England 68.3 · 95th highest of 153
- GCSE Attainment 8 score (2024/25)45.1 score · England 46.0 · 87th highest of 153
- 16–17 year-olds NEET or activity not known (2025/26)5.8% · England 5.8 · 101st lowest of 150
- Children in absolute low-income families (2024/25)19.8% · England 19.8 · 88th lowest of 153
OHID Fingertips (fingertips.phe.org.uk), Office for Health Improvement & Disparities, carrying DfE / ONS education measures. Upper-tier local authorities, England. © Crown copyright. Read 2026-09-04. Licensed under the Open Government Licence v3.0. England only: published for upper-tier local authorities.
Nearby schools and more in the education explorerNearby council areas
Other districts in Norfolk
About these figures
Broadland (E07000144) is a district council area in the East of England, one of 361 council areas this site covers. Every figure on this page is read from the official source named beneath it and carries its own date; the page is rebuilt at most once a day. Survey figures carry sampling error, so small differences between neighbouring councils are often noise. For a single street or neighbourhood rather than the whole council area, search a postcode on the dashboard.
Sources
- HM Land Registry UK House Price Index (landregistry.data.gov.uk). Contains HM Land Registry data © Crown copyright and database right, OGL v3.0.
- Office for National Statistics via Nomis (nomisweb.co.uk): claimant count, Annual Population Survey, ASHE, BRES, UK Business Counts and Census 2021. Source: Office for National Statistics, OGL v3.0.
- ONS Explore local statistics (ons.gov.uk/explore-local-statistics), OGL v3.0.
- OHID Fingertips (fingertips.phe.org.uk), Office for Health Improvement and Disparities, © Crown copyright, OGL v3.0.
- Council area names and codes: mySociety, UK local authority names and codes (CC BY 4.0), from the ONS Register of Geographic Codes.